When it comes to club lacrosse in New Jersey, there are very few teams that are on the level of 2 Knights.
With a rise in social media being a primary tool for recruiting, 2KL turned to the ACCL team for insight on how to engage a younger audience.
Our team's focus was to showcase the success of past athletes and also provide valuable educational tips through instagram swipe graphics to engage our audience.
We wanted to showcase the knowledge and skills that could be developed through playing for 2KL that could not be found anywhere else.
Transferring the skill and valuable knowledge that 2KL Lacrosse provides to a digital presence was tactfully achieved by developing cinematic reels and a blend of informative and promotional graphics. Implementing this refined social presence converted to the projected rise in social media following.
210 Park Ave Suite 326
Worcester, MA 01609