United Way of Central Massachusetts
15822
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United Way of Central Massachusetts

  • graphic design branding material
  • United Way of Central MA Photo
  • United Way CM 100th Logo
  • 100th anniversary logo banner hung up on top of the Polar building in Worcester MA
  • 100th anniversary logo banner hung up on top of the Polar building in Worcester MA
  • Day of caring 2019 volunteers smiling at the camera after painting
Category
Improving Lives and Communities
Tags
Improving Lives and Communities
About This Project

Driving Community Action Through Strategic Planning And An Online Presence.

 

At the United Way of Central Massachusetts, our team has been contracted to develop a cohesive online marketing plan that will transition into the real world. Our team has not only developed a strategy that works but we have increased viewership and interaction tremendously. Most recently our team has been in charge of rolling out the United Way of Central Massachusetts 100 Year Anniversary. In doing so we have developed creative materials ranging from new logos, improved infographics, helping to create and execute an exhibit at the Worcester Historical Museum highlighting philanthropy in the city, and will be developing a 100-year review video. In total, we have accumulated new followers across multiple online platforms, increased donorship as well as the number of yearly volunteers, executed successful advertisement campaigns, rebuilt their website, and have helped to develop real-world marketing materials such as large scale banners, infographics, and donation sheets for the United Way of Central Massachusetts.