Driving Community Action Through Strategic Planning And An Online Presence.
At the United Way of Central Massachusetts our team has been contracted to develop a cohesive online Marketing plan that will transition into the real world. Our team has not only developed a strategy that works but we have increased viewership and interaction tremendously. Most recently our team has been in charge of rolling out the United Way of Central Massachusetts 100 Year Anniversary. In doing so we have developed creative materials ranging from new logos, improved infographics, helping to create and execute an exhibit at the Worcester Historical Museum highlighting philanthropy in the city, and will be developing a 100 year in review video. In total we have accumulated new followers across multiple online platforms, increased donorship as well as the number of yearly volunteers, executed successful advertisement campaigns, rebuilt their website, and have helped to develop real world marketing materials such as large scale banners, infographics, and donation sheets for the United Way of Central Massachusetts.