In the growing scheme that is digital marketing, there comes along a challenge of deciding what format is the best way to present the content to the consumer. For certain things it may be a video, for others it may be a picture, and sometimes...
As the current pandemic begins to show signs that the business world may be a significantly different place moving forward, the roles websites and social media play have become increasingly pertinent to customer engagement and re-engagement. Keeping social media up to date and equipped with...
We currently live in an age where followers and virality can ultimately determine the success of a person. Where every few months a shiny new trend comes into the limelight, and you see that consumers gravitate towards those trends like a cat with a laser...
(From https://www.becker.edu/becker-college-start-up-worcester/) Becker College alumni Cody Lavallee and Avyay Chaganty, and their business ACCL Marketing, have been selected to take part in StartUp Worcester. “It’s a great opportunity,” Lavallee said. “It’s really going to help us to build a foundation for our business.” “It was the easiest decision...
“Our New Product Is Almost Done!” Stop! This is the perfect time to create video content! You might be saying, “ But… the product is not done?” Exactly! Developing content of your product as it is still being built out is extremely important as well. This...