The Do’s and Don’ts of Social Media
social media, Brand, Voice, Marketing, Branding, persona, online, strategic planning, strategy, advertising, social media, adaptation, online media, branding, aggressive marketing, best practices
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The Do’s and Don’ts of Social Media

The Do’s and Don’ts of Social Media

With a rise in social media usage across the globe, especially since the beginning of Covid-19, it is almost a necessity for businesses to market themselves via social media, whether it be Facebook, Instagram, Linked-In, etc.  However, a business shouldn’t just go out and post and do things randomly.  Here are some of the Do’s and Don’ts that businesses should keep in mind while trying to grow their digital presence.

Social Media is all about Timing:

When planning a post, don’t just post at a random time and date.   Make sure that when you or your business is going to post, there is a reason behind why that is being posted at that time, whether it be a holiday or just a normal post, think about when it is going to be posted and if it makes sense.

Have the correct message:      

Delivering the proper message is key to growing your businesses social media profile.  When posting, you don’t want for a message to be relayed that can be either misconstrued or doesn’t align with the business itself.  You get one shot to get the message right when posting on any platform, so it is imperative to get it right the first time.

Consistency is key:

One of the main reasons of social media is to grow the brand image and persona.  Often times in doing this, companies draw of others to inspire ideas of what to do for content on social media.  Although this is a good idea in some scenarios, make sure that you apply that content to your own business.  Don’t try and be something that you aren’t.  Make sure to keep your image consistent, because consumers will see through it if a business does not come off as genuine or real, and they will know when something isn’t “you,” per say.

Interact With your Audience:

Part of growing a brand image comes from interacting with their audience.  Although you may have the proper message and timing of posts, companies can overlook the importance of reacting to their community.  Acknowledging comments and questions coming in via the comments or DMs will help build a sense of trust between your business and its consumers, which in turn will positively impact your brand image.  Allowing comments and questions to go unanswered or unacknowledged could cause for the target demographic to not trust the message or the knowledge being shared.

Don’t skip the Research:

Make sure when creating a plan for your social media that you understand your audience, and it starts with research.  Skipping the research can make it difficult to target the proper demographic and will make it difficult to make content they want to see.  Knowing and understanding your audience will make it easier to market targeted content and can help your brand grow.

Don’t ignore analytics:

Analytics about your page can be a huge help when deciding what type of content to post on your social media.  By ignoring analytics and insights, it can lead to a plateau of growth.  Use the analytics to your advantage and to further understand the target demographic, which in turn will help you create a bigger following on your business pages.

Don’t Over promote Yourself:

Part of building an image on social media comes with building a community around your business, which doesn’t come from simply promoting yourself.  By promoting and helping others, you can build a community and grow your reach on social media.

In today’s digital age, it is important to have a strong social media presence to show off to your consumers what your business is and what they do.  To accelerate your social media presence across all fronts, contact us or visit our website.

Blog By: Zachary Ramsey (Intern 2021)

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