01 Feb Budweiser Sits Out On Advertisements For Super Bowl
Throughout the year of the pandemic, we have seen drastic changes in the way we see promotion, and the way that companies market to the general population. The superbowl is no exception. For the last 20 years, the superbowl has been the most sought out time for major companies to provide a cinematic experience to effect the impact on consumer behavior to a large audience. However, in 2021, companies such a Budweiser are taking the opportunity to seek the big picture, and use the money that would have been an ad to millions of potential consumers to help fund the productions of COVID vaccines.
From a marketing perspective, this is a HUGE statement. This marks the first time in 37 years that they will not be airing a commercial on TV’s, but rather promoting the commercial on Youtube. The commercial is called “Bigger Picture” and currently has over 2,000,000 view (as of 1/27)
The commercial is narrated by Rashida Jones, and it does not disappoint. Rather than being a commercial that promotes the company itself, they give us a story of hope for the American people beyond the COVID, showing positive stories at the height of the pandemic.
The ability to reach the consumer personally is the reason that Budweiser superbowl commercials are so successful. They have done this for the past couple of years, most notably for this commercial in 2015.
These actions project the trends that we are going to see in 2021. More and more companies are going to take stances on social issues, and taking a stance on making the world a better place. In Budweisers case, we will see their efforts going toward the COVID Vaccine distribution and awareness. In addition to Budweiser, we will not be seeing Pepsi or Coca Cola be distributing commercials for the superbowl as well.
What commercials are you looking forward to? Are your favorite companies providing major superbowl commercials? Let us know on our social media and stay up to date on digital marketing trends and news!
Blog By: Kate Sullivan (Intern 2021)