The History of Halloween
Brand, Voice, Marketing, Branding, persona, online, strategic planning, strategy, blog, advertising, social media, covid-19, restaurants, adaptation, halloween, history
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The History of Halloween

The History of Halloween

We’re coming up to one of our favorite holidays of the year, Halloween! We know Halloween as a day to dress up, go out and celebrate the child inside of us, and maybe even get candy. However, there is a long history behind the coveted holiday, dating all the way to 2000 years ago.

This tradition started with Celtic Festivals which marked the end of Summer and the beginning of Winter, which also symbolized death in those months. October 31st was the night they believed that night spirits of the dead returned to earth.

The Celts, who were composed of people from Ireland, UK, and France, celebrated their new year on November 1st. Then, All Saints’ Day which was moved to be celebrated from May 13th to November 1st in 609 A.D. by the Pope. Subsequently, in 1000 A.D., November 2nd was deemed All Souls’ Day by the church.

The name Halloween also comes from the Celtic religion. All Saint’s Day has an alternative name called All-Hallows, which gradually became All-Hallows Eve, and then as we know it now, Halloween.

Halloween then came to America, but was mainly only celebrated in the southern colonies. This is where the Halloween we know and love came to fruition. The people in the southern colonies would go to “play parties,” or celebrations of the harvest, and the public would tell stories of the dead, sing, dance, and tell fortunes. There was a massive growth in immigrants by the late 19th century from the Irish Potato Famine, and as a result, Halloween began to spread and become a tradition all around the country.

Trick-or-Treating started as an effort to stop the vandalism that occured when Halloween became popular in the 1920’s. The shift occurred when the demographic that primarily celebrated Halloween became younger. Trick-or-Treating became an experience that was relatively inexpensive, and was overall a positive experience.

Currently, Halloween is one of the most popular commercial holidays in the United States. Americans are now spending 6 billion dollars annually on Halloween, between candy, costumes, and decorations to get in the spirit. But what will the holiday look like this year with the fear of COVID-19 lingering?

 From all of us at ACCL, we hope that you have a safe, healthy, and happy Halloween, however you may choose to celebrate this year. For more blogs like this, and about the latest marketing trends please visit, and follow our social media.


Blog By: Kate Sullivan (Intern 2020)

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